Business.com had already made headlines once before — its $7.5 million purchase price in 1999 was itself a record for a domain name at the time, during the peak of the first dot-com bubble.
When R.H. Donnelley bought it in 2007 for $345 million, beating out reported bids from media giants Dow Jones and News Corp, tech and finance circles did the math out loud: a roughly 46-times return on the 1999 purchase price, an almost unheard-of gain for a single web address.
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