Mateschitz bought the roughly 12-square-mile island in 2003 for a reported sum near $10 million, then spent years and reportedly hundreds of millions more building 25 private villas, an organic farm, and a golf course from scratch.
What was once a working coconut plantation is now one of the most exclusive resorts in the South Pacific.
A night at the resulting resort can run tens of thousands of dollars.
The billionaire effectively converted a coconut plantation into a machine that charges other wealthy people just to visit.
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