← All 50 obscenities
Lot 3/5 · Jewels & Diamonds2018
#3 Most Expensive
The ItemThe Pink Legacy

Harry Winston bought this diamond and renamed it after himself before the gavel had even cooled.

$50,375,000

The Item

Rectangular-cut and graded Fancy Vivid Pink, it is one of the largest diamonds of its color grade ever offered at auction, consigned by a private family collection that had owned it for generations without ever showing it publicly.

Christie's Geneva unveiled it in 2018 with an estimate that the final sale blew straight past.

Why It's Obscene

Harry Winston Inc. won it and immediately rebranded it "The Winston Pink Legacy" — because at this price point, buying the diamond also buys the right to rewrite its name tag.

It remains one of the highest prices ever paid for a pink diamond of any size.

The Pink LegacyVerified · Public record
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