Insurance-related keyword domains have historically commanded some of the highest prices on the web, because a single generic search term can funnel enormous volumes of high-value "lead generation" traffic straight to whoever owns it.
QuinStreet's $49.7 million purchase in November 2010 kicked off a short buying spree — the company bought the closely related Insurance.com domain for $35.6 million just days earlier, spending over $85 million on two web addresses in a single week.
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