As generic and direct as domain names get — Insurance.com does exactly what it says, capturing anyone searching for the term itself, which is precisely why lead-generation companies were willing to pay eight figures for it.
It's most notable as the warm-up act to its own sequel: QuinStreet bought this domain in August 2010, then turned around and paid even more for CarInsurance.com just months later, treating premium domains as a genuine acquisition strategy rather than a one-off splurge.
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